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![Brand Management] Self and Secondary Associations: Building Brands through Leveraging Associations — Cerita Kata](http://lintangcahyaningsih.com/wp-content/uploads/2016/06/tmp_13298-images-30-626776983.jpg "Brand Management] Self and Secondary Associations: Building Brands through Leveraging Associations — Cerita Kata")
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LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY
