![Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing](https://www.mdpi.com/sustainability/sustainability-13-08572/article_deploy/html/images/sustainability-13-08572-g001.png)
Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing
Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram
![Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis](https://www.mdpi.com/sustainability/sustainability-15-02744/article_deploy/html/images/sustainability-15-02744-g001.png)
Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis
![Sustainability | Free Full-Text | Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective Sustainability | Free Full-Text | Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective](https://www.mdpi.com/sustainability/sustainability-15-00550/article_deploy/html/images/sustainability-15-00550-g001.png)
Sustainability | Free Full-Text | Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective
![PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu](https://0.academia-photos.com/attachment_thumbnails/75539135/mini_magick20211202-22104-v7j792.png?1638437753)
PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu
![Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship](https://www.frontiersin.org/files/Articles/489721/fpsyg-10-03042-HTML/image_m/fpsyg-10-03042-g001.jpg)
Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
Full article: Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
![Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention](https://www.frontiersin.org/files/MyHome%20Article%20Library/905002/905002_Thumb_400.jpg)
Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention
![Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/0f6eac83-a35b-448f-84b1-b8d2f8d1732d/ijcs12647-fig-0004-m.jpg)
Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library
![Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value](https://www.frontiersin.org/files/Articles/1080507/fpsyg-13-1080507-HTML-r1/image_m/fpsyg-13-1080507-g001.jpg)
Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
A Multiple Group Analysis of Absolute versus Accessible Personal Luxury Goods Consumption Behavior among Generations X and Y in
![Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/3066885b-99de-479d-bf7a-7288bc6700cf/ijcs12647-fig-0006-m.jpg)
Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library
I'll Have What She's Having: Parasocial Communication Via Social Media Influences on Risk Behavior. - Document - Gale Academic OneFile
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an
![PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH](https://www.researchgate.net/profile/Jung-Eun-Lee-7/publication/279279228/figure/fig1/AS:733822421323778@1551968307448/Research-Model_Q320.jpg)
PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH
![PDF) The Effect of Beauty Vlogger Reviews on The Purchasing Decision To Cosmetics Categories of Luxury Goods | Alviara Citra Arbyan - Academia.edu PDF) The Effect of Beauty Vlogger Reviews on The Purchasing Decision To Cosmetics Categories of Luxury Goods | Alviara Citra Arbyan - Academia.edu](https://0.academia-photos.com/attachment_thumbnails/63021372/mini_magick20200420-9643-1xbpjt3.png?1587376772)
PDF) The Effect of Beauty Vlogger Reviews on The Purchasing Decision To Cosmetics Categories of Luxury Goods | Alviara Citra Arbyan - Academia.edu
![PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH](https://i1.rgstatic.net/publication/279279228_EXAMINING_THE_INFLUENCE_OF_THE_YOUTUBE_CELEBRITY_ON_LUXURY_BRAND_MANAGEMENT_A_PARASOCIAL_INTERACTION_APPROACH/links/5c81282c92851c69505d5c87/largepreview.png)
PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH
![Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers](https://pub.mdpi-res.com/sustainability/sustainability-12-05075/article_deploy/html/images/sustainability-12-05075-g001.png?1592822931)